Merkado is a Latin American summer street festival held in the Czech Republic. The festival includes dances, an open stage with different artists, a variety of cuisines and lots of fun.
The name Merkado comes from "mercado" which is a word for market or street market. The client requested for pineapple as a logo symbol, because of its representation of Latin America. The chosen palette is warm and fresh, contributing to the cheerful, party mood suitable for the summer festival. The created texture uses parts of the logo and is intended to be used on different materials and accessories.
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